Co-founded in the early 2000s at the iconic Dizengoff Center, Design BTQ was Tel Aviv's first dedicated pop-up platform for emerging fashion and accessory designers. Operating on a zero-dollar budget, I led creative direction, talent curation, and brand building, producing guerrilla campaigns, partnering with design schools, and curating weekly participants. What started as a low-risk launchpad for recent graduates grew into a cultural fixture in Tel Aviv's creative scene.
Company
Dizengoff Center Management
Role
Co-Founder & Curator
Itay Yaacov, lecturer at Bezalel Academy, senior fashion writer at Ynet, and expert in branding and marketing, and journalist Yael Regev, also a fashion blogger and influencer, each share their perspective on the Design BTQ phenomenon.
