Designing for growth - 4 compact case studies
How design led shift from sales-led to self-serve, across onboarding, expansion, AI, and communications.
B2B SaaS AdTech
AppsFlyer
Everything UX platform - case study
One stope shop for product language × design community
B2B SaaS enterprise software and information technology
Micro Focus (Ex-HP)
Mobile AI-powered travel companion
Designing AI storytelling that keeps the storyteller close
B2C native mobile, location-based
Mappo startup x Moreshet