Product Design
Designing for Growth: four compact case studies
How design led a shift from sales-led to self-serve, across onboarding, expansion, AI, and notifications.
B2B SaaS AdTech
AppsFlyer
Everything UX platform - a Case Study
One stop shop for product language × design community
B2B SaaS enterprise software and information technology
Micro Focus (Ex-HP)
Mobile AI-Powered Travel Companion
Designing AI storytelling that keeps the storyteller close
B2C native mobile, location-based
Mappo startup x Moreshet
Application Lifecycle Management (ALM)
One unified platform for every stage of modern software delivery
B2B Enterprise · Complex Platform UX
Micro Focus (Ex-HP)
SOON
Hyperlipidemia Solution Experience
Cholesterol: a daily engagement layer·Strategic case study
B2B2C native mobile
Health Tech Company
SOON
Mobile Control IoT
Connected Botanical Device · IoT Product Experience
B2C
Startup (Stealth)
Currents, a Corporate Design System
One design language for global teams
B2B Enterprise · Design System (Figma x Storybook)
Micro Focus (Ex-HP)
txtr · Cloud-Based E-Book Platform
Brand, product & hardware design for a connected reading ecosystem
B2C · Brand & Product Design
txtr (Berlin) (Fjord x Accenture)
Visual & Editorial Design
Vanity Fair Magazine
Editorial design for the German launch of a global magazine icon
Editorial · Print Design
Condé Nast HQ, Munich
Design BTQ
Co-founded Tel Aviv's first pop-up market for emerging design talent
Community · Curation & Creative Direction
Dizengoff Center Management
#030: Exhibition
From editorial to exhibition · Berlin × Tel Aviv artistic dialogue
Curation & Exhibition Design
Institute for Cultural Diplomacy (ICD) in Berlin
#030: The Urban Dialogue
Handcrafted limited-edition box set bridging Berlin and Tel Aviv creative scenes
Self-Initiated · Editorial & Visual Design
Design Academy Berlin