Company
Mappo Startup & Moreshet
Role
Product Design
Platform
Native mobile, location-based
Stage
Giveback campaign
An urgent mission, a difficult question
Alex Dancyg spent his life sharing the Jewish-Polish story through eleven books, thousands of lectures, and journeys across Poland. On October 7, 2023, he was kidnapped from Kibbutz Nir Oz and murdered during Hamas captivity.
His family, Moreshet, the Polish Embassy, and Mappo joined forces to preserve his legacy through an app that lets Alex keep guiding.
Who it's for
Alex in your pocket
The app brings Alex back as a personal city guide. AI voice cloning and his eleven books recreate his storytelling style. As you walk through Warsaw, you hear him guide you just as he guided thousands of students in person.
Not a memorial. A living experience of Jewish and Polish history, told by the person who knew it best.
Built for walkers in Warsaw, designed to scale for anyone, anywhere
How Alex's voice was made
A five-stage process balancing source material, scripted adaptation, a trained actor, and AI voice conversion. The most sensitive decision in the project.
Every claim traces back to material Alex wrote or spoke himself. The AI reshapes how it sounds, never what it says.
Main flow with voice control
Press play
Static scerens
Three layers of content, one city. Explore Warsaw's districts, dive into specific locations, or go deeper into individual points of interest, with real-time details, nearby attractions, cafés and restaurants, and Alex's perspective throughout.
Every point of interest comes with Alex's voice, trained on his books and research. Ask anything about the highlighted text, and the model answers in his spirit: "What happened here in 1942?" gets you history rooted in his work.
Visual references
The palette draws from four centuries of Jewish visual identity, each era carrying the same yellow forward with a different weight.
Lato a humanist sans-serif with Polish roots, designed by Łukasz Dziedzic in Warsaw.
A typeface from the same city Alex spent his life documenting.
Beyond one voice
A pattern for preserving memory through place, voice, and narrative. The pattern extends to survivors, educators, historians, and any voice where presence is the point.
What's next
• Additional voices from educators, historians, survivors
• In-car infotainment deployments
• Multilingual expansion
• Limited web version with CTA to full app
• 3D QR gamification for geo-caching
