Inbal Baron

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Design Leadership

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+972 545 885 728

inbalbaronit@gmail.com

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Experience

Founding Designer

Early-stage B2C Startup (Stealth)

Early-stage B2C Startup (Stealth) - Jan 2025 – Present

Joined to define how a consumer Wellbeing product translates its underlying vision into a clear, trustworthy user experience, establishing foundational design principles for early-stage development.
Built foundational UX principles, product language, and narrative structure, applying systems thinking to balance near-term validation with long-term platform architecture.
Partner closely with founders to shape product direction, aligning user needs, domain constraints, and business priorities from day one through early prototypes and market validation.

Jan 2025 – Present

Director of Product Design

AppsFlyer

AppsFlyer · March 2022 – March 2025

Led 20+ designers across 4 B2B business units and 10+ products, managing resource allocation and positioning UX as a strategic partner to executive leadership.
Directed Product Design Guild, establishing career frameworks and development programs that elevated craft standards and team engagement across all design levels.
Established a unified AI design system across customer-facing workflows to align AI communication and aesthetics; laid the foundation for autonomous experiences that reduced support volume by 30%.
Drove 85% design system adoption across product and engineering teams, and built a framework that significantly reduced cross-team alignment time.
Led design team in Product-Led Growth transformation, driving 20% improvement in activation and 45+ expansion opportunities.
Formalized feedback loops between design and GTM, improving iteration speed and product-market fit.

Led 20+ designers across 4 B2B business units and 10+ products, managing resource allocation and positioning UX as a strategic partner to executive leadership.
Directed Product Design Guild, establishing career frameworks and development programs that elevated craft standards and team engagement across all design levels.
Established a unified AI design system across customer-facing workflows to align AI communication and aesthetics; laid the foundation for autonomous experiences that reduced support volume by 30%.
Drove 85% design system adoption across product and engineering teams, and built a framework that significantly reduced cross-team alignment time.
Led design team in Product-Led Growth transformation, driving 20% improvement in activation and 45+ expansion opportunities.
Formalized feedback loops between design and GTM, improving iteration speed and product-market fit.

March 2022 – March 2025

Head of Product Design

Micro Focus (ex-HP)

Micro Focus (ex-HP) · 2018 – 2022

Led global design studio for a complex B2B platform, establishing UX as a strategic partner across Product, Marketing, and R&D leadership.
Drove design system adoption across dozens of distributed teams, significantly reducing design-to-development handoff time.
Launched "Everything UX" initiative to unify design foundations and foster global internal design culture, positioning design as strategic driver and thought leader.

2018 – 2022

Product Designer Lead

HP · 2011–2017

Led UX team delivering application lifecycle management platform for Fortune 500 enterprises, overseeing design execution and quality across complex, workflow-intensive enterprise software.
Managed end-to-end design process from user research through production, balancing technical depth requirements across developer, QA, and project management stakeholders.

2011–2017

Brand and Product Designer

txtr - B2C Startup, Berlin

txtr - B2C Startup, Berlin · 2009 – 2010

Designed connected reading experiences across a cloud-based eBook platform and companion hardware device, establishing a unified product and brand identity across both physical and digital surfaces for European market entry.

2009 – 2010

Independent Multidisciplinary Designer

Germany/Austria

Germany/Austria · 2003 – 2008

Freelanced with publishers, agencies, and brands including Vanity Fair Magazine, Wien Art Magazine, Vogt + Weizenegger, and Triad (Expo Shanghai)

2003 – 2008

Education

HTK Academy, Berlin | Communication Design Diploma with Distinction (2 years)
Ascola School, Tel Aviv | Industrial Design Diploma with Distinction (3 years)
TH Köln, University of Applied Sciences| Design International Exchange Program (1 year)

Professional Development

AI for UX Design – UK Design Lab Academy (2025)
Building Innovative Communities – TLV Municipality Program (2024–2025)

Mentorship & Community

Mentor, Sapir College: Guiding B.A. students in the Technological Marketing program.
Mentor & Consultant, MEET & MIT Partnership: Guiding high school students in tech and entrepreneurship through project mentorship and strategic consulting for the design curriculum.

Skills

Leadership & Strategy

Team building and mentorship · Career development frameworks · Cross-functional partnership · Executive stakeholder management · Design operations and governance

Design Practice

Systems thinking · Multi-product ecosystems · User research and experimentation · Design systems at scale · Analytics-driven optimization

Domain Expertise

Product-Led Growth · Consumer platforms and B2C products · Enterprise software and B2B solutions

Tools

Figma, Adobe Creative Suite, Framer · Behavioral analytics · A/B testing · AI design practice: from research synthesis to testable concepts, faster.

Languages

Hebrew (Native) · English (Professional) · German (Professional)

Awards

Two-time winner, Creative Excellence Grant – Sharett Foundation Prize

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