Experience
Founding Designer
Establishing design foundations from scratch, defining product language, principles, and narrative structure while shaping product direction alongside founders.
Applying systems thinking to balance near-term prototype validation with long-term platform architecture.
Work directly with founders, translating user research and early testing into product decisions across each iteration.
Founding Designer
Establishing design foundations from scratch, defining product language, principles, and narrative structure while shaping product direction alongside founders.
Applying systems thinking to balance near-term prototype validation with long-term platform architecture.
Work directly with founders, translating user research and early testing into product decisions across each iteration.
Director of Product Design
Led 20+ designers across 4 B2B business units and 10+ products, managing resource allocation and positioning UX as a strategic partner to executive leadership.
Directed Product Design Guild, establishing career frameworks and development programs that elevated craft standards and team engagement across all design levels.
Led the strategic definition of a new UX pattern for AI across customer-facing workflows, establishing how the product communicates and behaves with AI. The work reduced support volume by 30%.
Drove 85% design system adoption across product and engineering teams, and built a framework that significantly reduced cross-team alignment time.
Led design team in Product-Led Growth transformation, driving 20% improvement in activation and 45+ expansion opportunities.
Structured user research and feedback cycles between design and go-to-market teams, improving iteration speed and product decisions.
March 2022 – March 2025
Head of Product Design
Led global design studio for a complex B2B platform, establishing UX as a strategic partner across Product, Marketing, and R&D leadership.
Drove design system adoption across dozens of distributed teams, significantly reducing design-to-development handoff time.
Launched "Everything UX" initiative to unify design foundations and foster global internal design culture, positioning design as strategic driver and thought leader.
Product Designer Lead
Led UX team delivering application lifecycle management platform for Fortune 500 enterprises, overseeing design execution and quality across complex, workflow-intensive enterprise software.
Led end-to-end design process from user research through production, balancing technical depth requirements across developer, QA, and project management stakeholders.
Brand and Product Designer
Designed connected reading experiences across a cloud-based eBook platform and companion hardware device, establishing a unified product and brand identity across both physical and digital surfaces for European market entry.
Independent Multidisciplinary Designer
Freelanced with publishers, agencies, and brands including Vanity Fair Magazine, Wien Art Magazine, Vogt + Weizenegger, and Triad (Expo Shanghai)
Education
HTK Academy, Berlin | Communication Design Diploma with Distinction (2 years)
Ascola School, Tel Aviv | Industrial Design Diploma with Distinction (3 years)
TH Köln, University of Applied Sciences| Design International Exchange Program (1 year)
Professional Development
Teaching Complex Systems · 6B Academy (2026–Present)
AI for UX Design – UK Design Lab Academy (2025)
Building Innovative Communities – TLV Municipality Program (2024–2025)
Mentorship & Community
Mentor, Sapir College: Guiding B.A. students in the Technological Marketing program.
Mentor & Consultant, MEET & MIT Partnership: Guiding high school students in tech and entrepreneurship through project mentorship and strategic consulting for the design curriculum.
Skills
Leadership & Strategy
Team building and mentorship · Career development frameworks · Cross-functional partnership · Executive stakeholder management · Design operations and governance
Design Practice
Design systems at scale · Systems thinking · Multi-product ecosystems · User research and experimentation · Behavioral analytics
Domain Expertise
Product-Led Growth · Consumer platforms and B2C products · Enterprise software and B2B solutions
Tools
Figma, Adobe Creative Suite, Framer · AI-assisted design workflows
Languages
Hebrew (Native) · English (Professional) · German (Professional)
Awards
Two-time winner, Creative Excellence Grant – Sharett Foundation Prize