/

application lifecycle mgm

Application Lifecycle Management (ALM)

Application Lifecycle Management (ALM)

ALM Octane covers every stage of software delivery. One product for hundreds of teams, each working differently.

Company

HP Enterprise

Role

Product Design Lead

Scope

End-to-end product design,
and brand expression

Platform

B2B Enterprise SaaS

Problem space

Development teams weren't lacking tools, across hundreds of teams and millions of lines of delivery. The design challenge was making a unified product create a streamlined workflow in one place.

Solution

ALM Octane became one of HP's (today: OpenText) flagship enterprise products. Getting there meant treating design as a connective layer, unifying a fragmented product language and staying close enough to customers that the dashboard redesign became one of the most talked-about features.

Customizable Dashboards

Users weren't engaging with dashboards despite their potential. BMW was one of our heaviest enterprise users, running ALM deep into their delivery workflow, which meant we had a direct line to real edge cases and high-stakes feedback. Working with them closely, I redesigned the experience as a modular, role-specific workspace with drag-and-drop widgets, real-time data, and meaningful zero states. It became one of the most recognized features among enterprise customers.

Design System and Brand Expression

10:19 AMClaude responded: As the product grew, we built a scalable style guide extending the company's global design system.As the product grew, we built a scalable style guide extending the company's global design system. A global masthead, mega menu, dynamic empty states, and Voyager, a reimagined login experience built to carry the brand's spirit. The result reduced design-to-development overhead by 40% and held UX consistency across the entire product.

Navigation states: Master, Tabs, Settings, Menu Open

Voyager: login screen variants and animation

Dashboard zero states

/

application lifecycle mgm

More to explore

Contact me: email • call +972 545 885 728

All rights reserved, Inbal Baron ©2026

Contact me: email • call +972 545 885 728

All rights reserved, Inbal Baron ©2026