Redesigned the user journey from external handoff to in-product onboarding, streamlining collaboration between app owners and developers.
Problem
Early-stage users dropped before activation as onboarding happened outside the product.
Fragmented onboarding outside the product
SDK setup required developer involvement but offered no handoff mechanism
Self-serve users failing to reach activation
Design Goals
Create an in-product onboarding flow to reduce early drop-off, support async SDK setup, and accelerate value delivery for self-serve users.
Solution
Designed for User Acquisition Managers in self-serve and mid-market accounts.
We introduced an in-product onboarding wizard that guided users from signup to first measurement by breaking down SDK setup into role-specific, asynchronous steps. This reduced friction for marketers, clarified ownership for developers, and enabled activation without support or CSM intervention.
After
Guides new users from signup through account setup, SDK integration, and first value, without leaving the product.
After
Watch full demo (~2 min) - Full signup-to-activation flow: account creation, SDK integration handoff between marketer and developer, and first measurement.
Outcome
The guided onboarding experience increased activation by 20%, reduced early drop-offs, and significantly shortened the path to first value.
Post-MVP The onboarding framework was built as a scalable system designed to support personalization, async collaboration across roles, and connection to future flows like partner setup, account management, and feature education. It laid the foundation for consistent cross-product adoption and faster time-to-value across the platform.